MSC Social Media Manager - Call for Proposals

Mountain Safety Collective (MSC) is a not-for-profit association that produces daily Backcountry Conditions Reports during the snow season for the NSW and Victorian alpine regions. While these reports and other content for the backcountry community are published on the website at https://mountainsafetycollective.org, MSC’s social media accounts are becoming increasingly important as the primary contact point with our audience. 

MSC is seeking to contract the services of an experienced Social Media Manager to oversee our social media channels, facilitate engagement and grow our audience.

Role and responsibilities

The Social Media Manager will oversee and manage all content and communications published and received via MSC’s existing Instagram and Facebook accounts:

• https://www.instagram.com/mountain_safety_collective/

• https://www.facebook.com/mountainsafetycollective 

 This may include but is not limited to:

• 5-7 original content posts (Including Stories and Reels) per week during the snow season from early June to early October each year.

• 3-5 original content posts per month outside the snow season from October to April each year.

• 3-5 original content posts per week during the annual MSC Membership drive during May and early June each year.

• Graphic design, photo and video editing and copywriting for all original content.

• Selection and re-posting of relevant content as might be applicable - e.g. From MSC Ambassadors, Content Partners and Sponsors. 

• Monitoring and replying to social media comments and direct messages where appropriate and escalating messages to relevant MSC Committee Members as might be necessary.

• Monitoring and reporting of social media analytics to the MSC Committee.

• Advice on adoption of new social media channels as might be relevant - e.g. TikTok, Twitter.

• Advice on adoption and use of social media management tools - e.g. Hootsuite, Buffer.

The Social Media Manager will develop a consistent tone and style for MSC’s social media presence and develop plans to drive audience engagement and growth.

MSC wants to be perceived as informative, educational, measured, non-judgemental, approachable, inclusive, environmentally aware and fun.

Content might include:

• Timely alerts - e.g. reposting and linking to the day’s Backcountry Conditions Reports in the morning

• Best practices

• Mountain safety and hazards

• Weather commentary

• Snow science

• Alpine travel

• Gear features or advice

• Environmental issues

• Snow camping skills

• Inspirational ski touring, splitboarding and alpine adventure content

• MSC Ambassador, Partner and Sponsor features

• Competitions and giveaways

• Backcountry community events

The Social Media Manager will work collaboratively with MSC’s Communications Director through the course of their engagement and may be invited to participate in MSC Committee meetings to provide updates on their role. These committee meetings take place every two weeks during the snow season and monthly during the rest of the year.

Proposal Requirements & Submission

Proposals should include:

• An overview of your relevant experience for the role

• Your approach to undertaking the role

• Anything special about you or ideas you have that MSC should consider

• A fixed monthly budget from May to September

• A fixed monthly budget from October to April

Please note that MSC can’t consider proposals based solely on un-capped hourly rates, as the committee needs a fixed budget to approve.

Proposals must be submitted via email to info@mountainsafetycollective.org by midnight AEDT on Friday 3 February 2023. 

Respondents may request additional information via email and/or a video meeting or call with MSC’s Communications Director to understand more about the requirements.